Finally know they're
brushing properly
The free app that makes brushing something kids actually want to do.
Trusted by schools,
backed by innovation
Resources for Every
Parent and Child
The Daily Brushing Struggles We All Know
Challenge 1: The 30-Second Rush - “Most children stop after 30 seconds“ - but they need 2 full minutes for proper cleaning
Challenge 2: The Guessing Game - “Did they actually brush? Or just wet the toothbrush and run off?“
“Challenge 3: The Daily Battle - “Twice a day, every day - negotiating, reminding, and fighting just to get teeth brushed.“
How We End
Bedtime Battles
Make Brushing Fun
2-minute timer with music and animations
Streaks, badges, and character avatars
Custom rewards you set ("Trip to the park if you brush all week!")
Leaderboards with classmates (opt-in only)
See Progress Together
Parent dashboard shows brushing time, consistency, and trends
Celebrate improvements and identify patterns
Gentle reminders and ritual cues (morning & evening)
Privacy-first: you see your child only, never others' data
Built by NHS Dentists
Dentist-approved guidance and simple tips inside the app
Content you can trust, techniques that actually work
Reduces dental anxiety and builds confidence for future checkups
Aligned with NHS Delivering Better Oral Health guidelines
How it works
Download the free app
Setup takes 2 minutes. No credit card needed. Create profiles for each child and you're ready to go.
Kids brush with the app
They'll use the 2-minute timer, watch fun videos, and earn rewards for brushing twice a day. No more battles—they'll actually ask to brush.
Track progress in your parent dashboard
See when they brushed, how consistent they are, and celebrate milestones together. Watch brushing become their new favorite daily routine.
Educational Content Library
Step-by-step video tutorials showing correct brushing methods for ages 3-6
Character-led demonstrations making technique fun to learn
Interactive brushing games that teach while they play
Educational articles and tips for parents on oral health
Smart Insights & Reminders
Customizable morning and evening reminders so brushing becomes routine
Weekly progress reports showing consistency patterns and trends
Smart insights identify when your child needs extra encouragement
Multiple child profiles - track each child separately with personalized goals
AI-Powered Guidance
(Coming Q1 2025)
Real-time camera feedback showing technique as they brush (Coming Q1 2026)
Personalized coaching based on their brushing patterns
Visual progress tracking to see improvement over time
Free for all existing users when it launches
Proven Results You Can Trust
Data from our Oldham pilot programme,
142+ children across 6 schools
0%
Plaque reduction in
just 3 weeks
0%
Reported brushing more frequently
after 6 months
0%
Of children found it
fun and helpful
Ready to make
brushing a habit?
Download the app NHS dentists built to make brushing something kids actually want to do. Free.
Tips by age group
Ages 3-4: Copy-along technique, big fun characters, parent co-brushing. Keep it playful and model the behavior.
Ages 5-7: Streak goals, badges, small weekly rewards. Make it a challenge they want to win.
Ages 8+: Independence, self-timing, monthly challenges. Give them ownership and autonomy.
Frequently Asked Questions
Nothing. It's completely free. No hidden costs, no in-app purchases, no payment info required.
No! You can download and use the app at home right now. If your child's school is signed up, they'll get a class code to join friends—but it works great without it too.
Absolutely. UK-based servers, GDPR-compliant, ICO-registered (ZB894415), pseudonymised data, no ads, no tracking, no selling info. Privacy-first always.
No. You see only your own child's data. If your child is in a school leaderboard, you see rankings only (no names or personal details of others).
The app works on tablets and parents' phones too. Many families use Mum or Dad's phone with kid-friendly access at brushing time.
