Brushing pays off
Finish brushing, unlock a bedtime story.
The Smile Street intro story — narrated & illustrated, straight from the app.
The AppBrush. Play. Smile.
Brush. Play. Smile.
Every day.
The magical 2-minute brushing timer that turns every brush into an adventure through Smile Street.
Brush your way to unlocking the school.
A gust of wind scattered the school's toothbrushes across Smile Street. Brush to find one in each house, collect enough, and unlock the school to deliver them for supervised brushing.
Find a toothbrush at every house — collect them all to unlock the school.
Magic Timer
Visible 2-minute pacing your child can actually follow.
Voice cues + visual guides. They learn the technique by doing it.
🌙 Nighttime Mode
Guided bedtime brushing.
Nighttime brush songs with lower BPM to wind children down before bed.
A new story unlocks every brush.
Parent View
See brushing without nagging.
No pressure. No streak guilt. Just enough to know they're on track.
For parents
Free brushing packs for home.
Charts and simple guides to keep brushing on track between visits. Free to download.
For parents who've had enough
The My Dental Buddy Pledge
- ✗No streak guilt
- ✗No fake urgency or FOMO
- ✗No exit-intent popups
- ✗No selling your data
- ✗No endless notifications
- ✓Just brushing.
Built by NHS dentistsUK Children's CodeCyber Essentials